You can see and feel merino wool underwear in Sofia at the Marta Gabarda atelier, 205 Alexander Stamboliyski Blvd, Razsadnika district. Try the fit, check the fabric weight by hand and buy on the spot. Visits are by appointment. For hikers, this removes sizing guesswork and return shipping.<\/p>\n\n
Because merino underwear is one of the few products where a photo tells you almost nothing.<\/p>\n\n
Two items can look identical on screen and behave completely differently against the skin. The difference lies in the fabric weight, the knit, and whether there is silk in the blend. None of those are visible in a product image.<\/p>\n\n
What five minutes in person actually tells you:<\/p>\n\n
Hikers ask more specific questions than the average shopper, and those are exactly the ones that are hard to resolve online.<\/p>\n\n
A base layer needs to sit close to the skin to work. Too loose and the merino cannot manage moisture. Too tight and it chafes under backpack straps.<\/p>\n\n
Trying it on takes a few minutes and settles a question that otherwise costs you a return shipment.<\/p>\n\n
Bring your backpack. Seriously \u2014 this is the most practical advice in this article.<\/p>\n\n
With the pack on, you can immediately see where the shoulder straps cross the seams and whether anything bunches exactly where you will be carrying 12 kilos for six hours. For women this is the deciding factor between a bralette and a conventional model.<\/p>\n\n
An atelier and showroom, not a retail store. That distinction is what makes the visit worthwhile.<\/p>\n\n
Marta Gabarda is a family business and the merino wool underwear sold in Sofia is sewn right here, on site. You are not meeting a sales assistant \u2014 you are meeting the people who make the product. You can ask why the blend is 70% merino and 30% silk, why some items have no side seams, and what happens if something comes apart after two years.<\/p>\n\n
In practice this also means the stock on site does not always match the full online catalogue. That is why calling ahead is not a formality.<\/p>\n\n
Address: 205 Alexander Stamboliyski Blvd, Sofia \u2014 Razsadnika-Konyovitsa, Krasna Polyana district.<\/p>\n\n
Tram routes along Stamboliyski changed in 2026 after the boulevard was rebuilt, so check the current line number with the Sofia Urban Mobility Centre<\/a> or Google Maps on the day you travel.<\/p>\n\n If you want to arrive prepared, browse the full merino range<\/a> and read how wool underwear actually works <\/a>beforehand, so you know what to ask on the day.<\/p>\n\n Online orders are cash on delivery, but when you visit you pay directly and take the item with you. No shipping cost and no waiting for a courier. We accept card payments<\/p>\n\n That is also the practical reason a visit works out cheaper: you save the delivery fee, and if you are unsure about sizing, the cost of a return as well. Buying merino wool underwear in Sofia in person is the fastest way to get the right size first time.<\/p>\n\n Yes, it is strongly recommended. The atelier also functions as a workshop, so calling ahead ensures someone is free to meet you and that the items you want to see are in stock.<\/p>\n\n<\/div>\n<\/div>\n Yes. That is the main reason to come. With a base layer, fit determines whether the fabric works at all, so trying it on is not a cosmetic question.<\/p>\n\n<\/div>\n<\/div>\n Not necessarily. The online catalogue is broader than what is physically in the atelier at any given moment. Tell us in advance which models and sizes interest you and we will have them ready.<\/p>\n\n<\/div>\n<\/div>\n Yes, street parking on the side streets behind the boulevard. The area is less congested than central Sofia and a space is usually easy to find.<\/p>\n\n<\/div>\n<\/div>\n Are you open at weekends?<\/p>\n\n<\/div>\n<\/div>\n No. The atelier is open Monday to Friday, 10:00 \u2013 17:00. If working hours do not suit you, get in touch \u2014 visits outside those times can sometimes be arranged in advance. <\/p>\n\n<\/div>\n<\/div>\n Usually 15\u201330 minutes if you know what you are looking for. If you are choosing between several models and want to test the fit with a backpack, allow about an hour. <\/p>\n\n<\/div>\n<\/div>\n At the Marta Gabarda atelier, 205 Alexander Stamboliyski Blvd, Razsadnika \u2014 west of the city centre. It is roughly 10 minutes by metro from the centre to Konstantin Velichkov, plus a short walk.<\/p>\n\n<\/div>\n<\/div>\n Yes, and that is the best part of visiting. The underwear is made here, so questions about composition, fabric weight, care and durability are answered by the people who produce it.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n Marta Gabarda \u2014 a family workshop making merino wool and silk underwear in Sofia. 205 Alexander Stamboliyski Blvd \u00b7 +359 878 876 524 \u00b7 office@martagabarda.com<\/em><\/p>\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" You can see and feel merino wool underwear in Sofia at the Marta Gabarda atelier, 205 Alexander Stamboliyski Blvd, Razsadnika district. Try the fit, check the fabric weight by hand and buy on the spot. Visits are by appointment. For hikers, this removes sizing guesswork and return shipping. Why visit when I can just order […]<\/p>\n","protected":false},"author":2,"featured_media":14008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[82],"tags":[],"class_list":["post-14007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"jetpack-related-posts":[{"id":14005,"url":"https:\/\/martagabarda.com\/en\/wool-underwear-in-summer-why-hikers-wear-it-in-the-heat\/","url_meta":{"origin":14007,"position":0},"title":"Wool Underwear in Summer: Why Hikers Wear It in the Heat","author":"\u042f\u043d\u0430 \u0412\u0435\u043b\u0438\u043d\u043e\u0432\u0430","date":"October 14, 2026","format":false,"excerpt":"Yes, wool underwear works in summer. Merino is thin, breathable and cooling: it pulls sweat away from the skin, dries quickly and does not smell after days on the trail. For hikers that means less luggage, fewer blisters and a drier back on the climb. The key is fabric weight\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2026\/08\/blog-vylna-prez-lqtoto.png?fit=495%2C247&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14010,"url":"https:\/\/martagabarda.com\/en\/merino-wool-or-synthetic-which-base-layer-should-you-choose\/","url_meta":{"origin":14007,"position":1},"title":"Merino Wool or Synthetic: Which Base Layer Should You Choose?","author":"\u042f\u043d\u0430 \u0412\u0435\u043b\u0438\u043d\u043e\u0432\u0430","date":"October 14, 2026","format":false,"excerpt":"Merino wool and synthetics solve the same problem in different ways. 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You can come visit our temporary store and feel the magic of the wool undergarments close in person. 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Opening hours<\/h3>\n\n
\n
Before you set off<\/h3>\n\n
\n
\n\nWhat should you bring?<\/h2>\n\n
\n
\n\nHow do you pay in person?<\/h2>\n\n
\n\nFrequently asked questions<\/h2>\n
Do I need an appointment?<\/h3>\n
Can I try the underwear on?<\/h3>\n
Will everything from the website be available in person?<\/h3>\n
Is there parking nearby?<\/h3>\n
<\/h3>\n
<\/h3>\n
How long does a visit take?
Usually 15\u201330 minutes if you know what you are looking for. If you are choosing between several models and want to test the fit with a backpack, allow about an hour.<\/h3>\nWhere can I buy merino wool underwear in Sofia in person?<\/h3>\n
Can I ask detailed questions about the fabric?<\/h3>\n
\n\n