{"id":13994,"date":"2026-10-13T16:57:12","date_gmt":"2026-10-13T13:57:12","guid":{"rendered":"https:\/\/martagabarda.com\/pop-up-campaign-in-bulgaria-mall\/"},"modified":"2026-10-13T16:57:16","modified_gmt":"2026-10-13T13:57:16","slug":"pop-up-campaign-in-bulgaria-mall","status":"publish","type":"post","link":"https:\/\/martagabarda.com\/en\/pop-up-campaign-in-bulgaria-mall\/","title":{"rendered":"Pop-up campaign in Bulgaria Mall"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13994\" class=\"elementor elementor-13994 elementor-9235\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d754b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d754b5d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0138723\" data-id=\"0138723\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b3a9f8 elementor-widget elementor-widget-heading\" data-id=\"1b3a9f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pop-up campaign in Bulgaria Mall<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-02f1d58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"02f1d58\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1027dc8\" data-id=\"1027dc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-729dd0e elementor-widget elementor-widget-text-editor\" data-id=\"729dd0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>For the first time this year Bulgaria Mall invited us to be part of their pop-up campaign. You can come visit our temporary store and feel the magic of the wool undergarments close in person. We will be waiting for you on level +1 from 18.11.2024 until 24.11.2024. Mark your calendars and come over.<\/p><p>You will find our latest collection that you can find on our <a href=\"https:\/\/martagabarda.com\/en\/product-category\/underwear\/\">website<\/a>. Some of which are:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea891c2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea891c2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-da5d742\" data-id=\"da5d742\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7760618 elementor-widget elementor-widget-image\" data-id=\"7760618\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"1080\" src=\"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?fit=720%2C1080&amp;ssl=1\" class=\"attachment-large size-large wp-image-13995\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?w=1708&amp;ssl=1 1708w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?resize=720%2C1080&amp;ssl=1 720w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?resize=1366%2C2048&amp;ssl=1 1366w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06326-scaled.jpg?resize=680%2C1019&amp;ssl=1 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d1af7de\" data-id=\"d1af7de\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ea8abc elementor-widget elementor-widget-image\" data-id=\"1ea8abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"1080\" src=\"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?fit=720%2C1080&amp;ssl=1\" class=\"attachment-large size-large wp-image-13996\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?w=1708&amp;ssl=1 1708w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?resize=720%2C1080&amp;ssl=1 720w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?resize=1366%2C2048&amp;ssl=1 1366w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06522-scaled.jpg?resize=680%2C1019&amp;ssl=1 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-56b30a6\" data-id=\"56b30a6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-488ebd9 elementor-widget elementor-widget-image\" data-id=\"488ebd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"720\" height=\"1080\" src=\"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?fit=720%2C1080&amp;ssl=1\" class=\"attachment-large size-large wp-image-13997\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?w=1708&amp;ssl=1 1708w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?resize=200%2C300&amp;ssl=1 200w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?resize=720%2C1080&amp;ssl=1 720w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?resize=768%2C1151&amp;ssl=1 768w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?resize=1025%2C1536&amp;ssl=1 1025w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?resize=1366%2C2048&amp;ssl=1 1366w, https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/23.10MARTAGABARDA06572-scaled.jpg?resize=680%2C1019&amp;ssl=1 680w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d53ed2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d53ed2c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a88c35\" data-id=\"5a88c35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7770f58 elementor-widget elementor-widget-text-editor\" data-id=\"7770f58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We are brewing some suprises but you have to come and see for yourselves.<\/p><p>The wool undergarment, that we offer you can make the perfect gift for the upcoming holidays. You will be ready with a gift for your loved ones.<\/p><p>We will be happy to see you in our temporary store. For more info follow the mall&#8217;s <a href=\"https:\/\/www.bulgariamall.bg\/en\/event\/573\" target=\"_blank\" rel=\"noopener\">website <\/a>and our <a href=\"https:\/\/www.facebook.com\/MartaGabarda\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #333333;\">Facebook <\/span><\/a>page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pop-up campaign in Bulgaria Mall For the first time this year Bulgaria Mall invited us to be part of their pop-up campaign. You can come visit our temporary store and feel the magic of the wool undergarments close in person. We will be waiting for you on level +1 from 18.11.2024 until 24.11.2024. Mark your [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":13999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[82],"tags":[],"class_list":["post-13994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"jetpack-related-posts":[{"id":14007,"url":"https:\/\/martagabarda.com\/en\/merino-wool-underwear-in-sofia-why-visit-our-atelier-and-how-to-find-us\/","url_meta":{"origin":13994,"position":0},"title":"Merino Wool Underwear in Sofia: Why Visit Our Atelier and How to Find Us","author":"\u042f\u043d\u0430 \u0412\u0435\u043b\u0438\u043d\u043e\u0432\u0430","date":"October 14, 2026","format":false,"excerpt":"You can see and feel merino wool underwear in Sofia at the Marta Gabarda atelier, 205 Alexander Stamboliyski Blvd, Razsadnika district. Try the fit, check the fabric weight by hand and buy on the spot. Visits are by appointment. For hikers, this removes sizing guesswork and return shipping. Why visit\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"Merino Wool Underwear in Sofia \u2014 Visit Our Atelier","src":"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2026\/10\/blog-merino-belyo-sofia.png?fit=495%2C247&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14010,"url":"https:\/\/martagabarda.com\/en\/merino-wool-or-synthetic-which-base-layer-should-you-choose\/","url_meta":{"origin":13994,"position":1},"title":"Merino Wool or Synthetic: Which Base Layer Should You Choose?","author":"\u042f\u043d\u0430 \u0412\u0435\u043b\u0438\u043d\u043e\u0432\u0430","date":"October 14, 2026","format":false,"excerpt":"Merino wool and synthetics solve the same problem in different ways. Synthetic moves sweat along the surface and dries fastest. Merino takes moisture into the fibre itself, keeps warming you when wet, and does not smell after days of wear. For short intense workouts synthetic wins; for multi-day wear, wool\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2026\/08\/blog-vylna-ili-sintetika.png?fit=495%2C247&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":14005,"url":"https:\/\/martagabarda.com\/en\/wool-underwear-in-summer-why-hikers-wear-it-in-the-heat\/","url_meta":{"origin":13994,"position":2},"title":"Wool Underwear in Summer: Why Hikers Wear It in the Heat","author":"\u042f\u043d\u0430 \u0412\u0435\u043b\u0438\u043d\u043e\u0432\u0430","date":"October 14, 2026","format":false,"excerpt":"Yes, wool underwear works in summer. Merino is thin, breathable and cooling: it pulls sweat away from the skin, dries quickly and does not smell after days on the trail. For hikers that means less luggage, fewer blisters and a drier back on the climb. The key is fabric weight\u2026","rel":"","context":"Similar post","block_context":{"text":"Similar post","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2026\/08\/blog-vylna-prez-lqtoto.png?fit=495%2C247&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":9235,"url":"https:\/\/martagabarda.com\/pop-up-%d0%ba%d0%b0%d0%bc%d0%bf%d0%b0%d0%bd%d0%b8%d1%8f-%d0%b2-bulgaria-mall\/","url_meta":{"origin":13994,"position":3},"title":"Pop-up \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Bulgaria Mall","author":"\u042f\u043d\u0430 \u0412\u0435\u043b\u0438\u043d\u043e\u0432\u0430","date":"November 1, 2024","format":false,"excerpt":"Pop-up \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f \u0432 Bulgaria Mall \u0417\u0430 \u043f\u044a\u0440\u0432\u0438 \u043f\u044a\u0442 \u0442\u0430\u0437\u0438 \u0433\u043e\u0434\u0438\u043d\u0430 Bulgaria Mall \u043d\u0438 \u043f\u043e\u043a\u0430\u043d\u0438\u0445\u0430 \u0434\u0430 \u0441\u043c\u0435 \u0447\u0430\u0441\u0442 \u043e\u0442 \u0442\u044f\u0445\u043d\u0430\u0442\u0430 pop-up \u043a\u0430\u043c\u043f\u0430\u043d\u0438\u044f. \u0429\u0435 \u043c\u043e\u0436\u0435\u0442\u0435 \u0434\u0430 \u0434\u043e\u0439\u0434\u0435\u0442\u0435 \u043d\u0430 \u043c\u044f\u0441\u0442\u043e \u0442\u0430\u043c \u0438 \u0434\u0430 \u0438\u0437\u043f\u0438\u0442\u0430\u0442\u0435 \u043c\u0430\u0433\u0438\u044f\u0442\u0430 \u043d\u0430 \u0432\u044a\u043b\u043d\u0435\u043d\u043e\u0442\u043e \u0431\u0435\u043b\u044c\u043e \u043e\u0442 \u0431\u043b\u0438\u0437\u043e. \u0429\u0435 \u0412\u0438 \u0447\u0430\u043a\u0430\u043c\u0435 \u043d\u0430 \u043d\u0438\u0432\u043e +1 \u043e\u0442 18.11.2024 \u0434\u043e 24.11.2024. \u041e\u0442\u0431\u0435\u043b\u0435\u0436\u0435\u0442\u0435 \u0441\u0438 \u0432\u2026","rel":"","context":"In &quot;Uncategorized @bg&quot;","block_context":{"text":"Uncategorized @bg","link":"https:\/\/martagabarda.com\/category\/uncategorized-bg\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/blog-banner-pop-up-bulgariamall.png?fit=495%2C247&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/martagabarda.com\/wp-content\/uploads\/2024\/11\/blog-banner-pop-up-bulgariamall.png?fit=495%2C247&ssl=1","_links":{"self":[{"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/posts\/13994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/comments?post=13994"}],"version-history":[{"count":2,"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/posts\/13994\/revisions"}],"predecessor-version":[{"id":14001,"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/posts\/13994\/revisions\/14001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/media\/13999"}],"wp:attachment":[{"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/media?parent=13994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/categories?post=13994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/martagabarda.com\/en\/wp-json\/wp\/v2\/tags?post=13994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}